Elon Musk has failed more than he’s succeeded. It’s made all the difference. Most of us have heard of at least one of his companies, but what we don’t hear as much about is his method of innovation, and it’s one that critically relies on failure and feedback. In physics, it begins with a first principle. In mathematics, with an axiom. In philosophy, with a postulate. It’s about starting from a fundamental truth and reasoning upwards: reworking from scratch, experimenting, failing, refining, failing again, and at some point, succeeding. It’s a nonlinear but immensely efficient path to innovation that relies on getting it wrong in order to get it right. But that’s not his only secret. It’s also about why he does what he does. The Story Elon Musk: The Secret Behind His Insane Drive : Elon Musk has failed more than he’s succeeded. It’s made all the difference.
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